Borg Automotive launches global crowd-driven initiative to promote circular economy

The remanufacturing of automotive spare parts is an industry growing at more than 7% a year in Europe. Danish company Borg Automotive, a leading player in Europe, is now seeking to take the industry to the next level through a new global crowd-driven initiative.

Borg Automotive, owned by the Danish industrial conglomerate Schouw & Co., is Europe’s largest independent remanufacturing company. The company specialises in producing, selling and distributing remanufactured automotive parts for the European market, including starters, alternators, brake calipers, air-conditioning compressors, EGR valves, steering racks and pumps. Headquartered in Silkeborg, Denmark, Borg Automotive operates production facilities in Poland and the UK and has a sales and development subsidiary in Belgium.

All newer cars on the market today are equipped with a central computer system that increasingly controls all the car’s components. This merger of mechanics and electronics is popularly called mechatronics – and it represents a growing challenge for the circular economy, as the complexity of the reverse engineering and the time needed to successfully complete it have both increased dramatically. Borg Automotive is now launching a new global crowd-driven mechatronics forum to address the situation:

We are launching a whole new digital platform that will be open to the entire industry and which aims to bring remanufacturing into the digital age,” explains Borg Automotive CEO Kim Kruse Andersen and he adds:

“The know-how required by the industry is already available. There are mechatronics specialists all over the world, and our new crowd-driven initiative will be the catalyst that makes this knowledge available to all and supports the circular economy.”

 

Borg Mechatronics Forum

The new platform is called ‘Borg Mechatronics Forum’ with the more explanatory subtitle ‘Mechatronics Re-Engineering and Industrial Know-How’. The launch will take place in Frankfurt at Automechanika (11-15 September), the world’s largest trade fair for the automotive service industry.

The trading platform allows private individuals, universities and commercial market players to suggest solutions and post enquiries about specific assignments.

“We have designed the digital tools to encourage as much knowledge sharing as possible. The platform will be freely available both to those offering and those seeking a solution, and we hope the forum gets a giant kick-off this week with lots of traffic and users,” continues Kim Kruse Andersen.

 

Borg seeking to realise a huge potential

Kim Kruse Andersen adds that the potential for increasing the circular economy in the automotive industry is huge. Borg Automotive’s ambition is to meet demand within the above-mentioned product groups for 90% of the roughly 265 million cars under 25 years old that are currently on the road in the 22 European countries the company serves.

The company has also initiated partnerships with several technical universities in Europe to share knowledge on the remanufacturing of mechatronics for cars. This knowledge will also be made available through the portal.

 

About Borg Automotive

Europe’s largest remanufacturing company, Borg Automotive produces, sells and distributes remanufactured automotive parts to the European market. Borg Automotive sells its products under three different brands: Lucas, Elstock and DRI, with Elstock and DRI being proprietary brands. The company’s main products are starters, alternators, brake calipers, air-conditioning compressors, EGR valves, steering racks and pumps. Headquartered in Silkeborg, Denmark, Borg Automotive operates production facilities in Poland and the UK and has a sales and development subsidiary in Belgium.

Owned by Danish industrial conglomerate Schouw & Co., Borg Automotive generated revenue of DKK 709 million in 2017. The company expects revenue in excess of DKK 1 billion in 2018. Visit “Borg Mechatronics Forum” at www.borgmechatronicsforum.com.

 

 

For additional information, please contact:

  • Kim Kruse Andersen, CEO Borg Automotive, mobile +45 2440 7430 or kand@dk.borgautomotive.com
  • Jens Bjerg Sørensen, President, Schouw & Co., tel. +45 8611 2222

 

Visit www.schouw.dk to learn more about Schouw & Co.

Visit www.borgautomotive.com to learn more about Borg Automotive

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